There’s one single word that sums up our approach to our work, and our attitude to our clients. Understanding. We aim to understand the product or service offering and the brief, in order to determine the right approach and the best possible creative solution that will work for our client.

Many new clients wonder how the whole process unfolds. How do we take their requirements, and come up with a creative design solution that really works? Although every job (and every client) is different, there are some basic steps and a strategic underlying philosophy that we carry through everything that
we do.

To us, this is the most important part of the entire creative process. In order to create a solution that truly fits your requirements, we need to fully understand your business and what objectives you are wanting to achieve.

We start this process by meeting face to face and probing into your business, your product or service offering. We’ll research where you’re positioned in the market place, who your competitors are, and who your target market actually is. We’ll look at your existing communications material, marketing initiatives and your distribution channels. And most importantly, we’ll determine what makes your business, product or
service unique.

All of this initial research leads us to the next step – interpreting your requirements and expectations, and transforming them into a creative solution, with consideration of budget, timeframes and existing branding.

Once you’re in agreement with our proposed creative solution, we will provide costs for the production and implementation. Then, once you have signed off on the quote, we will start work on the creative.

We work as a team on projects, collectively brainstorming creative and design ideas to best execute the brief. Once the best direction is determined, we start work on the copy and design, working the piece up to a point where we can present the concept to you for feedback, and endorsement to
proceed further. 

This is where your dreams become reality. The final step to any design piece is production and delivery. If it’s a printed piece we manage the print production from start to finish, including proofing, colour matching and press checks, to ensure the final printed piece meets everyone’s expectations. In the case of an electronic piece we ensure all material is compatible and functional across all platforms before going live.

By the time we get to this stage, everyone is very happy. Your brochure, stationery or annual report is printed and delivered. Your ad campaign is on the newsstands, or your website is live!

We then arrange a final client debriefing. This is how we make sure your requirements and expectations have been fulfilled, and see if there are any other ways in which we can help.