At Mariart, we know what it takes to build a successful brand. Our branding agency has partnered with countless businesses to design and implement successful brand strategies and brand training workshops. As experts in corporate branding, we will develop a unique brand strategy for your business, in Brisbane and all around Australia.
Whether you’re a new company just starting out and looking to make a big splash in the marketplace, or you’re an existing brand that’s lost its way and not quite enjoying the level of success you’d like, our brand agency is well equipped to start building your successful brand identity today.
What is corporate branding?
Corporate branding or brand development is so important and also often misunderstood. One common misconception about branding is that a brand is simply a logo, corporate typeface and corporate colour palette – a visual identifier and representation of a business or organisation. While these visual components are important elements in the makeup of a brand, they alone do not constitute branding as a whole.
Corporate branding is more than just a logo and colour scheme, it’s a broad term, which incorporates any and every quality that contributes to the image of your brand in the eyes of your staff, clients and the public.
Think about the top brands in your world. Did you think about just the logo? Or did you also think about your personal experience with the brand and how their service and products have made you feel? Brand is more than logos, clever ads and marketing material – it’s the personality behind the business. Put simply, corporate branding is the overall image that’s reinforced at every opportunity and touchpoint. As a successful branding agency, we know how to enhance this image and allow your business to grow.
Successful branding needs to be consistent
Successful brands understand the importance of vigilance and consistency. There would be no point in a business having a happy face for a logo and a tag line that reads ‘service with a smile’ if their staff are rude and difficult to deal with. If you feel there is a disconnect between the image you want to project and the image you have now, talk to us. We’re the branding agency with smart solutions.
How we develop a brand
We start by getting to know you. Who you are, how you’re perceived now and who you want to be in the future. We join your journey, taking the time to gain a clear understanding of your strengths and weaknesses, as well as pinpointing your unique point of difference – what makes you “you”. This understanding, along with analysis of your customers, competitors and the broader marketplace, helps us to define a clear vision and personality for your brand.
Once we have a clear understanding of who you are, we can get started on creating your brand identity and developing a brand strategy for its implementation, growth and long term success.
Branding strategies that work
We create branding strategies that align with the future goals of your business. Your brand strategy defines who you are as a business and how you will reinforce that positioning in everything you do and say. It’s your business’s DNA and lays the foundation for advertising, marketing and communications material – and for every customer experience
Brand naming and tag lines
An effective business name is a vital part of your brand strategy and business positioning. As an experienced branding agency that has worked in Brisbane for years, Mariart are experts in developing unique and memorable names for businesses, products and services. We also develop targeted tag lines that reinforce your brand personality.
Logo design and visual style
First impressions count. Mariart’s team of creative minds will partner with you to develop your signature visual style. We’ll talk about logo design, typography and corporate colour palette. And we’ll translate those ideas and goals into simple, yet effective logos and corporate design styles that help you stand out.
Once your brand strategy has been designed, it needs to be implemented with precision and consistency to ensure its effectiveness. That’s why we encourage our clients to participate in brand training workshops. These workshops are extremely valuable and allow every member of your team to gain a complete understanding of your brand, as well as their part to play in reinforcing it on a day-to-day basis.
A strong brand is one of the most powerful tools a business can harness for ongoing success. If you’re a new or existing company and you wish to partner with our branding agency, please get in touch today!