Brisbane South Division of General Practice (BSDGP) is a membership organisation that supports general practice and primary health care by providing quality care to the community.

Being an organisation funded through membership, BSDGP operates on a restricted marketing budget, so it’s crucial that all marketing collateral not only works the way it is intended, but is also cost effective.

When we started working with BSDGP they already had a new logo – we were required to implement the new colour scheme and design a series of graphical elements to be used throughout their material to create a cohesive visual style.

The result was a clean, fresh series of publications, and a corporate suite that was well received by the organisation and its members.