Charm Health is an Oncology Information Management Solution, designed to support the multi-disciplinary team involved in the care of cancer patients.

Although initially asked to design a new logo and update marketing collateral, it was evident Charm needed to establish a brand strategy. Experiencing a growth phase, it was crucial they consider what their brand represented, now and in the future.

The company involved all their staff in the brand workshop, hoping draw from their internal knowledge base. For staff this was both rewarding and educational, enabling them to connect to the new direction
and brand.

We then designed a new logo, corporate brochure, trade show displays, advertisements and website. All material was well received, internally by staff and externally by clients and stakeholders.