Ferguson’s Wicked Fine Foods is a gourmet food company, providing fresh and innovative dips to a niche market.

When we first met with Ferguson’s they already produced and distributed a fantastic range of products on a local level, but wanted to expand and distribute their product nationally. Our brief was to ensure Ferguson’s dips stood out from their competitors in an already over-populated market.

After designing a distinctive new logo and unique packaging, we art directed and produced a photoshoot to capture fresh images to complement our concept. These images were used throughout all subsequent marketing material.

As a result of the re-brand, Ferguson’s successfully entered the smaller supermarket chains and experienced increased sales and profits.