“We approached Mariart to assist with the creation of new ad campaigns for Western Star and MAN. With little experience in the heavy-duty truck market, Mariart researched the industry and our products and came up with some fresh creative that was the basis for our 12-month campaigns. We are now working on the second campaign and value the relationship with the Mariart team.”
Don Hanson | Marketing Manager
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- Western Star
The head office of Western Star Trucks Australia and MAN Automotive Imports is based in Brisbane.
When they approached us to create a new magazine advertising campaign for both Western Star and MAN Trucks, we relished the challenge. With no prior experience in the heavy truck industry, we began with extensive research – of not only the product range, but also their competitors. Once we understood the market and the products, we embarked on the creative. The series of ads we presented were endorsed and supported, by both the marketing team and the Australian dealers.
As a result, Western Star and MAN have enjoyed increased exposure and market share. We have since created another campaign, currently running in leading truck magazines throughout Australia.

- positioning statement
advertising campaigns
copywriting
photography art direction
powerpoint presentations
banners
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