Lockyer Valley Council
Logo Design + Print Design + Print Management + Signage
Mariart were honoured to design the event identity and material for ‘The Lockyer Valley Remembers & Reflects’ commemorative service, held on January 10, 2012, in remembrance of the victims and heroes of the January 2011 floods.
A delicate subject matter close to the heart of every Queenslander, our challenge was to create an identity and accompanying collateral that captured the sense of loss associated with the tragedy, but also the outlook of hope and community spirit that is inspiring Lockyer Valley for the future.
The rosemary plant was chosen because of its traditional association with remembrance and soothing lilac tones that couple perfectly with the solemn, but hopeful mood of the occasion. Attendees of the service received individual rosemary plants, which they could either plant or give to a member of their local community as a way to embrace the spirit of community kindness and remembrance engendered by residents of The Lockyer Valley.
In addition to designing the identity for ‘The Lockyer Valley Remembers and Reflects’, Mariart also designed the event invitations, menus, order of service booklets, rosemary plant tags, and ‘One Year On’ documentary DVD label and cover.
In the lead up to the first anniversary commemorative service of the horrific floods that decimated the Lockyer Valley, it was imperative our collateral was designed with sensitivity in mind.
The design needed to be elegant but simple and non intrusive. With rosemary our symbol of remembrance, we engaged Mariart to develop design concepts that would meet our stringent expectations.
Mariangela presented two concept designs with a unanimous recommendation to go forward with the purple ribbon concept. From the elegance of the ribbon through to the font type used, the design met each and every one of our requirements in the design brief.
As Christmas holidays drew close, Mariangela liaised personally with printing contractors to ensure the products were not only printed on time, but delivered well in advance of the Christmas shut down. The professionalism and service provided by Mariangela and her staff was outstanding. They were efficient, prompt and extremely helpful. I would highly recommend Mariart to anyone wanting a perfect end result.
Assistant Director - Community Recovery, Lockyer Valley Regional Council