The strongest brands in the market place have something distinctive about them. They’re original and memorable. They’re sincere and trustworthy. But probably the most important
trait of any well-respected brand is the ability to deliver what they promise.

At Mariart, we create brands for our clients that really mean something. Because we put time and effort into truly understanding our client and their business, we ensure everything, from the overall strategy, to internal communications, consistently reflects the brand promise.

A strong brand develops from so much more than just a logo, advertising and marketing material. Everything about your brand – the values, personality, positioning and essence – needs to convey a consistent message to anyone who comes in contact with it. If you’re unsure of what your brand stands for, how can your employees or customers know?

We can help you unearth your brand’s underlying principals, and determine what makes it unique. Working with you, we can employ strategies such as brand wheels or brand pyramids to build a brand strategy that brings all the elements together, to convey a brand that is original and authentic.

‘Brand architecture’ is the structure of brands within a business. It addresses every aspect of the organisation, from the parent company to divisions, products and services, and defines not only how the corporate brand and sub-brands relate to each other, but also how they each reflect or reinforce the core purpose of the brand to which they belong.

Determining the correct brand architecture will ensure your business structure is clear, and therefore easier for your target audience to form a relationship with.

Mariart can guide and advise you on what brand structure
may be most suitable for your business, to help build your
brand equity.

This is the outward expression of your brand – the way in which your business gets recognised. Your brand's identity needs to differentiate it from competitors, and be true to what your brand stands for.

So what exactly is your brand identity? It’s not just as simple as your brand name and logo. It’s your brand’s entire visual appearance – from your logo and corporate colours, to the distinctive typography and imagery that may be used.

At Mariart, we aim to make a brand identifiable through a variety of means – not just through an obviously visible logo. We combine various visual elements to create a look and a style that differentiates your brand from your competitors, and portrays it as authentic, respectable and reliable.

The naming of your business, service or product is a key component of brand strategy. Whether you have a new product that requires a name or an existing business that needs a completely refreshed identity from the name up, Mariart can help.

We create new, original and strategic names using reliable, proprietary methods. We conduct trademark and registered business name searches, then work with your legal advisers to ensure that the selected name is available for registration to you, in your specific category, for local or international markets, and for domain name registration.

Also called a ‘tag line’, the positioning statement for your business (or product or service) is crucial to reinforcing the brand identity as well as its place in the market. At Mariart, we pride ourselves on the ability to create a fresh and original way of stating your position.