At Mariart, we help clients develop, build and protect strong brands. Strong brands are distinctive and authentic. They truly connect with their intended audience to ensure sustainable competitive advantage and consumer loyalty. A strong brand builds its reputation on a set of unique values, consistent communication and the ability to deliver on promises.
Brand strategy
Your brand strategy defines who you are as a business and how you will reinforce that positioning in everything you do and say. It’s your business’s DNA and lays the foundation for advertising, marketing and communications material – and for every customer experience.
Mariart’s strength is our ability to unearth your brand’s values and personality, and pinpoint what makes your business unique. We work closely with you and use proven methods to build or refresh your brand strategy across all customer touchpoints. Most importantly, we ensure that your brand strategy is functioning where it counts most, is aligned to your business objectives and supports future growth.
Brand architecture
Brand architecture is the system used to organise a business’s brands. It includes the parent company, divisions, joint ventures, subsidiaries, products and services. A clear and strategic brand architecture system creates understanding of your structure and capabilities in the minds of your customers. It makes it easier to build a relationship with your target market, creates cost efficiencies and guides as well as drives new product and service initiatives.
Building your brand architecture is a complex task. We provide the support and expertise you need to develop a structure that’s logical, clear, powerful and right for your business.
Naming
Effective naming is a vital part of your brand strategy and business positioning. Our team understands this and has a wealth of experience in creating names for products, services and businesses. Our naming process is built on strategy and we use reliable, proprietary methods. We conduct trademark, registered business name and domain name searches to check availability before we present you with ideas. We can even work with your legal advisers to ensure that proposed names are available for registration in your specific category, for local or international markets.
