Corporate Identity
In business, branding is everything. We know how critical it is for your market
to identify with your product or organisation and consider designing and managing
brands to be the pinnacle of our work.
To achieve our clients' dreams we must first understand their ambitions and
business philosophy, so accordingly our brand building starts with comprehensive
research. That way the brand not only reflects where it is in the market, but
where it wants to be.
Our experience equips us with the expertise to make vital recommendations to
clients – including how to embody appropriate flexibility into each design
for ease of reproduction and future use. We also encourage our clients to establish
a Style Guide to ensure their brand is used and reproduced correctly.
Rebranding
It's not unusual for businesses, faced by changing market conditions or increased
competition, to consider repositioning and rebranding. Mariart has successfully
completed rebranding exercises for a number of clients, refreshing their logos
or compiling new identities, allowing them to recapture their market. The success
of our brands can be measured by their demand and longevity. To this end, many
of our brands have grown to become prominent names and we take great pride in
having contributed to their success.