Packaging and
Point of Sale
Current consumer research indicates that packaging is as important as the product
itself. Consequently it is critical to influence the potential consumer in a
matter of seconds.
Mariart designs and produces packaging to stand apart from the rest. Whether
its innovative packaging and striking poster designs, boxes, blister packs or
header cards, we know how to grab shoppers’ attention with attractive
concepts to motivate. We have years of experience, and many of our designs are
on shelves in major chain stores.
Whatever your product, the packaging has to suit the product's position
in the marketplace. We work alongside clients to ensure their packaging design
meets both current and future uses. For example, a premium-priced market leading
product should have complimentary packaging. Similarly if the product is in
the budget range, premium packaging confuses the marketing message.
Hand-in-hand with package design is point of sale advertising - your
opportunity to capture consumers' attention and build brand recognition.
Our retail and promotional expertise extends to posters and free-standing marketing
apparatus. Both work similarly to outdoor billboards, needing great imagery
and memorable headlines to grab consumer attention in a few crucial seconds.