Work, eat, sleep, scroll, repeat.
The average Australian adult spends nearly a third of their day ‘online’, increasingly dependent on Google and social media to help them find where to go, what to do and what to buy.
So how, as marketers, do we grab their attention (and hold it) on the daily scroll?
Sure, it’s about savvy SEO, but it’s also about well-designed content that catches their eye while they’re sifting through their inbox or flipping through their Facebook or Instagram feeds.
Mariart specialises in digital design and we’re as hungry to find new ways to create engaging design for the screen as your customers are for content.
How to get the digital wow factor
Stand-out images. Image selection is everything when it comes to online content. It’s essential to choose images that have the right look and feel for your brand, and tell a story, or evoke an emotional response that entices them to find out more. Smart editing and use of filters and treatments can make the difference between ho-hum and oh-yeah.
Great graphics. Graphics, illustrations and infographics can help you achieve maximum visual impact. Done right, and coupled with great copy that’s fun or educational, they can even go viral (in a good way) and generate brand and sales-boosting shares.
Make it move and you move them. Videos and animations are fast becoming more and more prevalent in people’s online feeds, fuelled by changing platforms (i.e. Stories on Facebook and Instagram) and rapidly advancing technology (i.e. bigger screens with higher and higher resolutions, and faster, cheaper data).
Always, always be on brand. Every item your customer sees needs to be instantly recognisable as yours. Never miss an opportunity to link the image or graphic with your brand, product or service by ensuring the choice of image, colour, style and presentation is consistent.