The 5 Questions You Should Answer Before Designing A Website
Here at Mariart, we have been successfully designing websites for years and know the key to creating a site that embodies your brand and brings you results is communication. Building our understanding about your business is integral to how we work. Before we even get started on a sketch we’ll ask you about your goals, achievements, competitors, challenges and expectations. And we’ll continue this conversation throughout the process – keeping the lines of communication open to ensure we’re on the same page. Here’s the top five questions we’ll ask before designing your website.
What does your business actually do?
It seems obvious, but first and foremost, we need to understand what it is your business, product or service does or is. We will ask a lot of questions to make sure we are clear on your unique selling point and your brand identity. Part of this process will include arming ourselves with as much information as possible – so if you have printed marketing material, brochures or an existing website we would love to read them.
Who is your target market?
We need to find out what your typical customer is like: how old are they, are they mostly male or female, where do they live, what do they like? But more than just demographics, we need to be able to address the target market needs and problems to be able to solve them – this is called psychographics. Here at Mariart, we deal with a lot of small business owners who sometimes don’t exactly know who their target market is. An effective way to answer this is to think about who your dream customer is – so we can design a website that will attract them!
Do you have marketing material?
If your business is brand new we can start with a clean slate and design your brand identity from scratch, including logo and other visual elements. If your business is established we have plenty of experience in creating fresh websites while sticking to existing brand elements and imagery. We’ll ask for samples of your existing work and any brand guidelines so we can work within your brand framework.
Who are your competitors?
We will ask you who your main competitors are, and check out what they do and how their website looks. We want to differentiate your website from your competitors’ and clearly show your unique selling point. We will also dig a bit deeper, and check out other competitors you could have overlooked or are simply not aware of, such as niche type of businesses.
What is your primary goal for the website?
Trust us, it’s not a good idea to embark on a website design process just because you don’t like the look of your current website. For maximum success you need to have a solid business reason and a precise idea of the goal you want to accomplish. If you are unsure of the direction you want to take our strategic advice can help you develop a plan before we get started.
Remember, we know design, you know your business; together with open communication we’ll design a website that will meet your goals and look beautiful.