Insights on Web Design, Branding, and Marketing - Mariart Brisbane web design and graphic design Fri, 30 Jan 2026 02:08:35 +0000 en-AU hourly 1 https://wordpress.org/?v=7.0.4 https://www.mariart.com.au/wp-content/uploads/2020/01/cropped-mariart-4-150x150.png Insights on Web Design, Branding, and Marketing - Mariart 32 32 From Clicks to Conversions: The Importance of Web Design Optimisation in Improving Business https://www.mariart.com.au/insights/from-clicks-to-conversions-the-importance-of-web-design-optimisation-in-improving-business/ https://www.mariart.com.au/insights/from-clicks-to-conversions-the-importance-of-web-design-optimisation-in-improving-business/#respond Tue, 19 Mar 2024 05:19:30 +0000 https://www.mariart.com.au/?p=1677 In a world where attention spans are shrinking and instant online gratification is a very real thing, the importance of web design when it comes to building your online marketing strategy and brand cannot be overstated. And yet, we have all experienced those pesky sites that leave us frustrated, unable to find what we came […]

The post From Clicks to Conversions: The Importance of Web Design Optimisation in Improving Business appeared first on Mariart Design Studio.

]]> https://www.mariart.com.au/insights/from-clicks-to-conversions-the-importance-of-web-design-optimisation-in-improving-business/feed/ 0 How to Increase Brand Awareness: 10 Proven Strategies for Growth https://www.mariart.com.au/insights/how-to-increase-brand-awareness-10-proven-strategies-for-growth/ https://www.mariart.com.au/insights/how-to-increase-brand-awareness-10-proven-strategies-for-growth/#respond Wed, 17 Jan 2024 01:43:36 +0000 https://www.mariart.com.au/?p=1638 Wondering how to increase brand awareness? Ready to embark on a brand awareness campaign? Here we explore why brand awareness is a crucial pillar of growth – and the secrets to enhancing brand awareness for business success. The ‘why’ of brand awareness campaigns So, what is brand awareness – and why is everyone talking about […]

The post How to Increase Brand Awareness: 10 Proven Strategies for Growth appeared first on Mariart Design Studio.

]]> https://www.mariart.com.au/insights/how-to-increase-brand-awareness-10-proven-strategies-for-growth/feed/ 0 Graphic Designers and Web Designers: the power duo with a difference https://www.mariart.com.au/insights/graphic-designers-and-web-designers-the-power-duo-with-a-difference/ https://www.mariart.com.au/insights/graphic-designers-and-web-designers-the-power-duo-with-a-difference/#respond Mon, 18 Dec 2023 23:50:52 +0000 https://www.mariart.com.au/?p=1611 Graphic designers and web designers share overlapping skills and similarities, but they are also distinctly different. The real power comes when they collaborate and communicate to create well-integrated, cohesive, appealing and effective digital experiences. Regardless of why you’re interested in finding out more about the key differences between these two services, be it building a […]

The post Graphic Designers and Web Designers: the power duo with a difference appeared first on Mariart Design Studio.

]]> https://www.mariart.com.au/insights/graphic-designers-and-web-designers-the-power-duo-with-a-difference/feed/ 0 Graphic designers and ai-generated images: friends, foes or both? https://www.mariart.com.au/insights/graphic-designers-and-ai-generated-images-friends-foes-or-both/ https://www.mariart.com.au/insights/graphic-designers-and-ai-generated-images-friends-foes-or-both/#respond Thu, 09 Nov 2023 05:30:35 +0000 https://www.mariart.com.au/?p=1561 In recent years, tools to produce AI-generated images have become widely available – and have exploded in popularity. Like so many industries, graphic designers are now grappling with the impact of artificial intelligence on their work and livelihoods. So, what’s the state of play, and what does it mean for the future? What are ai-generated […]

The post Graphic designers and ai-generated images: friends, foes or both? appeared first on Mariart Design Studio.

]]> https://www.mariart.com.au/insights/graphic-designers-and-ai-generated-images-friends-foes-or-both/feed/ 0 Website optimisation: Top 10 tips for making your website work wonders https://www.mariart.com.au/insights/website-optimisation-top-10-tips-for-making-your-website-work-wonders/ https://www.mariart.com.au/insights/website-optimisation-top-10-tips-for-making-your-website-work-wonders/#respond Tue, 10 Oct 2023 04:29:03 +0000 https://www.mariart.com.au/?p=1534 Today, website optimisation involves much more than keywords. It’s a combined set of strategies that improve site performance – driving traffic, increasing conversions and building brand loyalty. Here’s our top 10 tips for creating (and nurturing) a website that works wonders for you. According to HubSpot, Google alone processes approximately 63,000 search queries every second, […]

The post Website optimisation: Top 10 tips for making your website work wonders appeared first on Mariart Design Studio.

]]> https://www.mariart.com.au/insights/website-optimisation-top-10-tips-for-making-your-website-work-wonders/feed/ 0 Video branding 101: How to use video marketing to get results and build your brand https://www.mariart.com.au/insights/video-branding-101-how-to-use-video-marketing-to-get-results-and-build-your-brand/ https://www.mariart.com.au/insights/video-branding-101-how-to-use-video-marketing-to-get-results-and-build-your-brand/#respond Mon, 11 Sep 2023 04:42:59 +0000 https://www.mariart.com.au/?p=1501 Video marketing has exploded in the past decade and, according to HubSpot, continues to grow in popularity and achieve better results than ever. Read on to discover why it’s so critical to embrace video branding – and how to use these video marketing strategies to build your brand. The popularity and influence of video marketing […]

The post Video branding 101: How to use video marketing to get results and build your brand appeared first on Mariart Design Studio.

]]> https://www.mariart.com.au/insights/video-branding-101-how-to-use-video-marketing-to-get-results-and-build-your-brand/feed/ 0 2023 Branding Trends: Our 5 Top (and Timeless) Priorities for your Business Branding https://www.mariart.com.au/insights/2023-branding-trends-our-5-top-and-timeless-priorities-for-your-business-branding/ https://www.mariart.com.au/insights/2023-branding-trends-our-5-top-and-timeless-priorities-for-your-business-branding/#respond Fri, 04 Aug 2023 00:42:12 +0000 https://www.mariart.com.au/?p=1481 Is modern branding becoming bamboozling? In a hyper-connected world, the way we build and sustain strong brands is constantly changing. There are data-driven insights, powerful new technologies and a smorgasbord of channels. To help shine a light, here are five 2023 branding trends to keep top of mind – today and tomorrow. Branding Trends #1: […]

The post 2023 Branding Trends: Our 5 Top (and Timeless) Priorities for your Business Branding appeared first on Mariart Design Studio.

]]> https://www.mariart.com.au/insights/2023-branding-trends-our-5-top-and-timeless-priorities-for-your-business-branding/feed/ 0 Top 3 tips on how to choose a graphic design agency https://www.mariart.com.au/insights/top-3-tips-on-how-to-choose-a-graphic-design-agency/ https://www.mariart.com.au/insights/top-3-tips-on-how-to-choose-a-graphic-design-agency/#respond Mon, 17 Jul 2023 04:37:28 +0000 https://www.mariart.com.au/?p=1464 With hundreds to choose from, how do you decide on the best graphic design agency for you? Backed by more than 20 years’ working alongside big and small businesses, we’ve compiled our ‘top three’ recommendations for finding the ‘perfect’ fit for your team, business and brand. Here’s our tips on what to look for. #1: […]

The post Top 3 tips on how to choose a graphic design agency appeared first on Mariart Design Studio.

]]> https://www.mariart.com.au/insights/top-3-tips-on-how-to-choose-a-graphic-design-agency/feed/ 0 Why Your Company Needs a Creative Marketing Agency https://www.mariart.com.au/insights/why-your-company-needs-a-creative-marketing-agency/ https://www.mariart.com.au/insights/why-your-company-needs-a-creative-marketing-agency/#respond Sun, 04 Jun 2023 22:56:08 +0000 https://www.mariart.com.au/?p=1433 It’s a common business conundrum: should you manage all your marketing in-house, or work with a creative marketing agency? Here’s some food for thought – and a hint: it’s not an either/or. What is a creative agency? It’s often the first question: exactly what is a creative agency? There’s not one definitive answer because there […]

The post Why Your Company Needs a Creative Marketing Agency appeared first on Mariart Design Studio.

]]> https://www.mariart.com.au/insights/why-your-company-needs-a-creative-marketing-agency/feed/ 0 Look beyond the logo: how strategic branding powers better business https://www.mariart.com.au/insights/look-beyond-the-logo/ https://www.mariart.com.au/insights/look-beyond-the-logo/#respond Fri, 14 Apr 2023 03:38:36 +0000 https://www.mariart.com.au/?p=1362 Yes, your logo is a crucial symbol and identifier – but it’s only one part of your brand. Understanding that, and nailing your strategic branding, is the secret to achieving sustained competitive advantage. Much more than a logo and colour palette, your brand is your single most important business asset. Strong brands are proven to […]

The post Look beyond the logo: how strategic branding powers better business appeared first on Mariart Design Studio.

]]> https://www.mariart.com.au/insights/look-beyond-the-logo/feed/ 0