Corporate ID Brisbane
Posted on Dec 20, 2012 in Design | No Comments
If you’re wondering exactly what that entails, you’re not alone. A corporate identity in simple terms is a corporate title and logo. But it actually goes much deeper than that. An established corporate ID defines a business through corporate design (or brand design), corporate communication and corporate behaviour. It inspires a philosophy that the public associate with the corporation, and helps a business to answer the all-important ‘who are we’ and ‘where are we going’ questions. The answers are realised and maintained through business branding.
So now when you think ‘corporate ID’, you might be thinking logos, titles, publications, print media, slogans… the list is endless. What all of these crucial elements have to do is reflect your business in a way that you want to be publically identified. Creating these elements involves considering things like colours, fonts and imagery that denote a powerful image of the company and form the basis of your brand. It will be apparent to you now that choosing the wrong colours for your business, or publishing print media that is not consistent with your previously established logo and marketing collateral could have detrimental effects on your corporate identity. Mariart are specialists in Brisbane based corporate ID. We can design and create logos, publications, print media and all the other marketing collateral to ensure a consistent and effective representation of your business brand. We can help you choose the right corporate colours, and marry together all of your business imagery so that you can promote a consistent and professional corporate identity.
Your definition of ‘corporate ID’ should now be as simple as one word: Mariart. We are confident that we can take care of your business branding and work with you to establish a fantastic corporate ID.