Brookfield Produce

Branding + Brochure Design + Logo Design + Print Design + Print Management

Brookfield Produce and Pet Pavilion is a family owned and operated business located in Brisbane.

Brookfield Produce approached Mariart, looking to improve their marketing in order to compete with a large nation-wide pet store chain, which had opened up a store in their local area. One of the first things we noticed about Brookfield is that, while their products, service and pricing was up to scratch, their branding and marketing material lacked consistency and sophistication.

The first step in the process was to create for Brookfield, a logo which communicated the friendly, service focussed, “animal’s first” philosophy of the business. The result is an illustrative logo, with stylised and friendly animals, which communicates Brookfield’s boutique, personal and helpful identity.

In addition to the new logo, we then developed key messages and created a unified suite of marketing material to communicate clearly and consistently to Brookfield’s target market, across all channels. This suite included print advertising, direct mail postcards, product brochures, flyers and point of sale materials.

Mariart also assisted Brookfield with the development and implementation of a customer loyalty rewards program, as well as the organisation and design of promotional material for their open day event.

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