Performax International

Branding + Brochure Design + Copywriting + Logo Design + Marketing Strategy + Photography + Print Design

Performax International are Australia’s largest importer of American high performance luxury vehicles and right hand steering conversion specialists.

Formally Corvette Queensland, our client realised their name and brand identity no longer represented their product offering. Not only did they sell and convert many brands other than Corvette, they also sold their product internationally.

In response, Mariart established a brand strategy, which incorporated a new name and positioning statement, more relevant to the current business offering. From brand strategy workshops, creative brainstorming and much research, Performax International was born. To launch the new name and identity, Mariart also redesigned all marketing collateral, which established new key messages and a new visual style.

Performax has experienced exponential growth since the launch of their new identity at the 2007 Brisbane Motor Show.

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I can honestly say that Mariart have been the best design agency I have been involved with in the 20 plus years I have been working in marketing & advertising, both in Australia and overseas. What sets them especially apart to me, is that Mariangela and her team truly listen. They take the time to get to know the philosophy, product and services of a company. They know how to interpret briefs, delivering copy and a visual message that completely relays the intended concept. They’re ‘arty’ and creative but, more importantly, understand commercially what one is trying to achieve. Communicating with the Mariart team is easy and uncomplicated. Nothing is too much trouble so that even a last minute, urgent job request is always received and executed without even a hint of a groan. Mariart also delivers value for money. Of course we all have to manage a budget so periodically I do research other design companies in order to satisfy our ROI policies. I can honestly say the results show that Mariangela is well placed in a very competitive market for the services she and her team deliver. Performax International has undergone a great transformation, particularly in the past few years, from what was almost a cottage industry operation, to a global, best practice company, who today is a leader in its field in Australia. Mariart has been an important part of our team and our journey, helping us to cement our corporate identity and develop professional branding, as well as concept ads that have appeared in publications such as Top Gear, Unique Cars, Motorhome & Caravan Trader, Horse Deals, Trailerboat Fisherman and many others. My GM Glenn Soper joins me in thanking Mariangela and her team for their support, dedication and professionalism and for just being a pleasure to deal with. We have not hesitation in recommending Mariart Design Studio to any company who is seeking affordable marketing and adverting support of the highest standard.

Maike Thiessen

Marketing Manager, Performax International