Wesley Research Institute (WRI) is a not-for-profit organisation, conducting research that focuses on improving patient care and quality of life.
When Mariart first reviewed the Institute’s marketing material it soon became apparent there was one important component missing – consistency. This led us to create a visual style for all of the Institute’s marketing material. Our recommended visual style utlilised the corporate colour purple (which we chose in order to leverage off the credibility of the Wesley hospital) along with the introduction of free flowing lines, symbolic of technology and ground breaking research.
This new visual style and consistency has enabled the Institute to consolidate and strengthen its brand across all mediums, including newsletters, brochures, annual reports, websites, fundraising pieces and event invitations.