Metrospect is a Brisbane based town planning firm.
Originally known as the GN Group, the firm had evolved and required a new name, new logo and new collateral that reflected the contemporary nature of their business. After creating the new name ‘Metrospect’, we then designed a new logo, which would reflect the contemporary, forward thinking nature of the business.
Along with the new name, logo and positioning line, Metrospect’s re-brand included a cohesive suite of marketing collateral, including a complete stationery suite, direct mail postcard, corporate profile, promotional calendars, electronic stationery and website re-design.
Brookfield Produce and Pet Pavilion is a family owned and operated business located in Brisbane.
Brookfield Produce approached Mariart, looking to improve their marketing in order to compete with a large nation-wide pet store chain, which had opened up a store in their local area. One of the first things we noticed about Brookfield is that, while their products, service and pricing was up to scratch, their branding and marketing material lacked consistency and sophistication.
The first step in the process was to create for Brookfield, a logo which communicated the friendly, service focussed, “animal’s first” philosophy of the business. The result is an illustrative logo, with stylised and friendly animals, which communicates Brookfield’s boutique, personal and helpful identity.
In addition to the new logo, we then developed key messages and created a unified suite of marketing material to communicate clearly and consistently to Brookfield’s target market, across all channels. This suite included print advertising, direct mail postcards, product brochures, flyers and point of sale materials.
Mariart also assisted Brookfield with the development and implementation of a customer loyalty rewards program, as well as the organisation and design of promotional material for their open day event.
Midway Metals are Australia’s largest independent stainless steel stockist, with branches throughout Australia, New Zealand and Vietnam.
Mariart were approached by Midway Metals to conduct a refresh of their logo, which was outdated and didn’t reflect their position as leaders in their industry. Taking inspiration from their existing colour palette, Mariart created a fresh, modern identity, which has since formed the foundation for a complete revamp of their corporate style.
In addition to the new Midway Metals logo, we have also designed artwork for new corporate stationery, product catalogue, brochures, print advertising, event invitations, pull up banners and product photography as well as the design and development of a new website.
Performax International are Australia’s largest importer of American high performance luxury vehicles and right hand steering conversion specialists.
Formally Corvette Queensland, our client realised their name and brand identity no longer represented their product offering. Not only did they sell and convert many brands other than Corvette, they also sold their product internationally.
In response, Mariart established a brand strategy, which incorporated a new name and positioning statement, more relevant to the current business offering. From brand strategy workshops, creative brainstorming and much research, Performax International was born. To launch the new name and identity, Mariart also redesigned all marketing collateral, which established new key messages and a new visual style.
Performax has experienced exponential growth since the launch of their new identity at the 2007 Brisbane Motor Show.
Modinex provides easy to install internal and external surface covering solutions for home and commercial spaces.
Before Modinex had a name, they had a vision of where they wanted to be and how they wanted to be perceived. Mariart were approached to name their business and develop a brand and marketing strategy that achieved this vision.
The result is Modinex; a name derived from their “modern” product offering, efficient installation and diverse range of products that cater to both “interior” and “exterior” surface needs. As part of the branding process, we also created a logo and positioning statement.
Further work for Modinex has included stationery design, website design and development, product brochures, posters, product sample packaging, banners and print management, as well as the design of logos for their Expresswood and Passport Decking product ranges.
Maxxis Tyres is a global tyre brand distributed throughout Australia, by Tyremax.
Tyremax approached Mariart with two main objectives – to raise brand awareness and increase market share. A branding workshop with key decision makers from Tyremax led to the establishment of a ‘brand wheel’, which enabled us to create a brand personality, positioning statement and advertising campaign, relevant to the Australian market.
We have been working closely with Tyremax for a number of years, involved in all facets of their marketing strategy and developing integrated, relevant advertising campaigns to continue to build the Maxxis brand in Australia.
Services provided to Tyremax include, design of all printed material, product catalogues, price lists and press advertising campaigns as well as website design, development and maintenance.
Stroud Homes is a newly established, high qualtiy project home, building company, servicing South East Queensland.
James Stroud approached Mariart to establish a brand strategy and marketing plan for his new business, as well as create a full suite of marketing material. James had a very tight time frame to work within, however we were able to meet his launch date with a suite of strategic, creative and ‘on brand’ collateral, that has enabled Stroud Homes to effectively display their point of difference and quickly gain market share.
Our work for Stroud Homes has so far included the development of their logo, positioning statement, printed collateral, advertising templates, window displays, signage and website design.