Playground Centre

Playground Centre is one of New Zealand’s leading suppliers of play equipment and recreational solutions for all ages, stages and abilities.

Before coming to Mariart, the company’s focus was around products – particularly the fun, safety and quality of its playground equipment.

Through a complete brand review, Mariart pinpointed how Playground Centre had evolved to become a business that helped nurture healthy minds and bodies of all ages through play. Specifically, it helps bring lasting physical and psychological benefits to people’s lives through clever and engaging equipment that people love to use.

After redefining the company’s brand values, personality and essence, Mariart captured the new direction in a tag line – “fun for life” – and a vibrant new logo, colours and look. Their inclusive, health-based focus is highlighted throughout all marketing material, including a new website that provides valuable research-based insights and essential playground checklists for various age and ability categories.

Importantly, the whole Playground Centre team was involved in the brand refresh – and what it meant for each individual – through comprehensive brand training.

The distinctive, refreshed look and feel also established synergies with sister company Urban Effects. The complementary logo and colour palette was designed to allow for co-operative marketing and bundled, combined offerings in the future.

Urban Effects

When Urban Effects first came to Mariart, the street and park furniture company was a relatively new entrant to a well-established, competitive marketplace.

The company required a ‘refresh’ of its launch brand to firmly cement a position in an already crowded marketplace and provide some differentiation from long-term players. The concept of being ‘new’ and all the benefits that this offered was harnessed. So too, was the aspiration of becoming the preferred supplier in the future by setting new standards of quality, choice and service.

Encompassing all of this, Mariart introduced creative concepts around being ‘a breath of fresh air’ and ‘refreshingly different’ to capture the sense of the outdoor areas as well as the simple pleasures that their offer brought to the marketplace. This was reflected through imagery of a dandelion blowing in the wind.

The distinctive, refreshed look and feel also established synergies with sister company Playground Centre. The complementary logo and colour palette was designed to allow for co-operative marketing and bundled, combined offerings in the future. Importantly, the enhanced and modern brand identity reflected the suite of quality and stylish designs of Urban Effects’ street and park furniture from New Zealand and abroad.


Metrospect is a Brisbane based town planning firm.

Originally known as the GN Group, the firm had evolved and required a new name, new logo and new collateral that reflected the contemporary nature of their business. After creating the new name ‘Metrospect’, we then designed a new logo, which would reflect the contemporary, forward thinking nature of the business.

Along with the new name, logo and positioning line, Metrospect’s re-brand included a cohesive suite of marketing collateral, including a complete stationery suite, direct mail postcard, corporate profile, promotional calendars, electronic stationery and website re-design.

Brookfield Produce

Brookfield Produce and Pet Pavilion is a family owned and operated business located in Brisbane.

Brookfield Produce approached Mariart, looking to improve their marketing in order to compete with a large nation-wide pet store chain, which had opened up a store in their local area. One of the first things we noticed about Brookfield is that, while their products, service and pricing was up to scratch, their branding and marketing material lacked consistency and sophistication.

The first step in the process was to create for Brookfield, a logo which communicated the friendly, service focussed, “animal’s first” philosophy of the business. The result is an illustrative logo, with stylised and friendly animals, which communicates Brookfield’s boutique, personal and helpful identity.

In addition to the new logo, we then developed key messages and created a unified suite of marketing material to communicate clearly and consistently to Brookfield’s target market, across all channels. This suite included print advertising, direct mail postcards, product brochures, flyers and point of sale materials.

Mariart also assisted Brookfield with the development and implementation of a customer loyalty rewards program, as well as the organisation and design of promotional material for their open day event.

Midway Metals

Midway Metals are Australia’s largest independent stainless steel stockist, with branches throughout Australia, New Zealand and Vietnam.

Mariart were approached by Midway Metals to conduct a refresh of their logo, which was outdated and didn’t reflect their position as leaders in their industry. Taking inspiration from their existing colour palette, Mariart created a fresh, modern identity, which has since formed the foundation for a complete revamp of their corporate style.

In addition to the new Midway Metals logo, we have also designed artwork for new corporate stationery, product catalogue, brochures, print advertising, event invitations, pull up banners and product photography as well as the design and development of a new website.

Performax International

Performax International are Australia’s largest importer of American high performance luxury vehicles and right hand steering conversion specialists.

Formally Corvette Queensland, our client realised their name and brand identity no longer represented their product offering. Not only did they sell and convert many brands other than Corvette, they also sold their product internationally.

In response, Mariart established a brand strategy, which incorporated a new name and positioning statement, more relevant to the current business offering. From brand strategy workshops, creative brainstorming and much research, Performax International was born. To launch the new name and identity, Mariart also redesigned all marketing collateral, which established new key messages and a new visual style.

Performax has experienced exponential growth since the launch of their new identity at the 2007 Brisbane Motor Show.

Fair Value Pro & APV

Fair Value Pro is a first of its kind, all-in-one product solution, for the valuation of non-current physical assets.

Fair Value Pro approached Mariart looking for a marketing strategy and associated marketing collateral for the launch of their product into the UK market. The brand strategy included the design of the Fair Value Pro logo as well as designs for the website, corporate stationery, brochures and banners.

The launch of Fair Value Pro was such a success, that the company directors decided to engage Mariart for a refresh of their core Australian brand, APV Valuers and Asset Management, which was long established and had since become outdated.

This refresh included logo update, corporate stationery, brochures, banners and print advertisements, as well as the design and development of a new website and e-newsletter campaign. APV’s marketing collateral now reflects their expertise and up-to-the-minute market knowledge.


Modinex provides easy to install internal and external surface covering solutions for home and commercial spaces.

Before Modinex had a name, they had a vision of where they wanted to be and how they wanted to be perceived. Mariart were approached to name their business and develop a brand and marketing strategy that achieved this vision.

The result is Modinex; a name derived from their “modern” product offering, efficient installation and diverse range of products that cater to both “interior” and “exterior” surface needs. As part of the branding process, we also created a logo and positioning statement.

Further work for Modinex has included stationery design, website design and development, product brochures, posters, product sample packaging, banners and print management, as well as the design of logos for their Expresswood and Passport Decking product ranges.

Maxxis Tyres

Maxxis Tyres is a global tyre brand distributed throughout Australia, by Tyremax.

Tyremax approached Mariart with two main objectives – to raise brand awareness and increase market share. A branding workshop with key decision makers from Tyremax led to the establishment of a ‘brand wheel’, which enabled us to create a brand personality, positioning statement and advertising campaign, relevant to the Australian market.

We have been working closely with Tyremax for a number of years, involved in all facets of their marketing strategy and developing integrated, relevant advertising campaigns to continue to build the Maxxis brand in Australia.

Services provided to Tyremax include, design of all printed material, product catalogues, price lists and press advertising campaigns as well as website design, development and maintenance.

Stroud Homes

Stroud Homes is a newly established, high qualtiy project home, building company, servicing South East Queensland.

James Stroud approached Mariart to establish a brand strategy and marketing plan for his new business, as well as create a full suite of marketing material. James had a very tight time frame to work within, however we were able to meet his launch date with a suite of strategic, creative and ‘on brand’ collateral, that has enabled Stroud Homes to effectively display their point of difference and quickly gain market share.

Our work for Stroud Homes has so far included the development of their logo, positioning statement, printed collateral, advertising templates, window displays, signage and website design.