Brookfield Produce and Pet Pavilion is a family owned and operated business located in Brisbane.
Brookfield Produce approached Mariart, looking to improve their marketing in order to compete with a large nation-wide pet store chain, which had opened up a store in their local area. One of the first things we noticed about Brookfield is that, while their products, service and pricing was up to scratch, their branding and marketing material lacked consistency and sophistication.
The first step in the process was to create for Brookfield, a logo which communicated the friendly, service focussed, “animal’s first” philosophy of the business. The result is an illustrative logo, with stylised and friendly animals, which communicates Brookfield’s boutique, personal and helpful identity.
In addition to the new logo, we then developed key messages and created a unified suite of marketing material to communicate clearly and consistently to Brookfield’s target market, across all channels. This suite included print advertising, direct mail postcards, product brochures, flyers and point of sale materials.
Mariart also assisted Brookfield with the development and implementation of a customer loyalty rewards program, as well as the organisation and design of promotional material for their open day event.
Midway Metals are Australia’s largest independent stainless steel stockist, with branches throughout Australia, New Zealand and Vietnam.
Mariart were approached by Midway Metals to conduct a refresh of their logo, which was outdated and didn’t reflect their position as leaders in their industry. Taking inspiration from their existing colour palette, Mariart created a fresh, modern identity, which has since formed the foundation for a complete revamp of their corporate style.
In addition to the new Midway Metals logo, we have also designed artwork for new corporate stationery, product catalogue, brochures, print advertising, event invitations, pull up banners and product photography as well as the design and development of a new website.
The Department of Environment and Resource Management is a Queensland Government department (formally EPA).
Mariart have been contracted to provide graphic design, illustration and print management services to the department since 2005. During this time, we have created signage, maps, illustrations, visitor guides and brochures for areas throughout the state. Our extensive experience with the Department means we are well versed with the government style guide, however we pride ourselves on continually providing them with fresh concepts and designs.
We have also been instrumental in the cataloguing and coding of signs to ensure all units within the Department follow a standard set of guidelines. This has lead to our recent creation of a comprehensive style guide for all signage used by the Department.
Performax International are Australia’s largest importer of American high performance luxury vehicles and right hand steering conversion specialists.
Formally Corvette Queensland, our client realised their name and brand identity no longer represented their product offering. Not only did they sell and convert many brands other than Corvette, they also sold their product internationally.
In response, Mariart established a brand strategy, which incorporated a new name and positioning statement, more relevant to the current business offering. From brand strategy workshops, creative brainstorming and much research, Performax International was born. To launch the new name and identity, Mariart also redesigned all marketing collateral, which established new key messages and a new visual style.
Performax has experienced exponential growth since the launch of their new identity at the 2007 Brisbane Motor Show.
Modinex provides easy to install internal and external surface covering solutions for home and commercial spaces.
Before Modinex had a name, they had a vision of where they wanted to be and how they wanted to be perceived. Mariart were approached to name their business and develop a brand and marketing strategy that achieved this vision.
The result is Modinex; a name derived from their “modern” product offering, efficient installation and diverse range of products that cater to both “interior” and “exterior” surface needs. As part of the branding process, we also created a logo and positioning statement.
Further work for Modinex has included stationery design, website design and development, product brochures, posters, product sample packaging, banners and print management, as well as the design of logos for their Expresswood and Passport Decking product ranges.
Areva Solar is a global designer, manufacturer and installer of solar steam generators. A leader in the competitive solar solution industry, Areva Solar came to Mariart looking for creative design pieces for two Australian projects, that would compliment their already strong and established brand.
Mariart responded with creative and strategic designs that were fresh, but still upheld the integrity of the Areva Solar brand. Our response included marketing collateral for Kogan Creek Solar Boost Project, the largest solar thermal project in the southern hemisphere.
Our work for Areva Solar has also included a targeted direct mail campaign, trade show displays, media displays, newsletters, brochures, fact sheets and a logo design for the Solar Dawn project.