Midway Metals are Australia’s largest independent stainless steel stockist, with branches throughout Australia, New Zealand and Vietnam.
Mariart were approached by Midway Metals to conduct a refresh of their logo, which was outdated and didn’t reflect their position as leaders in their industry. Taking inspiration from their existing colour palette, Mariart created a fresh, modern identity, which has since formed the foundation for a complete revamp of their corporate style.
In addition to the new Midway Metals logo, we have also designed artwork for new corporate stationery, product catalogue, brochures, print advertising, event invitations, pull up banners and product photography as well as the design and development of a new website.
Performax International are Australia’s largest importer of American high performance luxury vehicles and right hand steering conversion specialists.
Formally Corvette Queensland, our client realised their name and brand identity no longer represented their product offering. Not only did they sell and convert many brands other than Corvette, they also sold their product internationally.
In response, Mariart established a brand strategy, which incorporated a new name and positioning statement, more relevant to the current business offering. From brand strategy workshops, creative brainstorming and much research, Performax International was born. To launch the new name and identity, Mariart also redesigned all marketing collateral, which established new key messages and a new visual style.
Performax has experienced exponential growth since the launch of their new identity at the 2007 Brisbane Motor Show.
Maxxis Tyres is a global tyre brand distributed throughout Australia, by Tyremax.
Tyremax approached Mariart with two main objectives – to raise brand awareness and increase market share. A branding workshop with key decision makers from Tyremax led to the establishment of a ‘brand wheel’, which enabled us to create a brand personality, positioning statement and advertising campaign, relevant to the Australian market.
We have been working closely with Tyremax for a number of years, involved in all facets of their marketing strategy and developing integrated, relevant advertising campaigns to continue to build the Maxxis brand in Australia.
Services provided to Tyremax include, design of all printed material, product catalogues, price lists and press advertising campaigns as well as website design, development and maintenance.