RSPCA Queensland is the state’s oldest, largest and leading animal welfare charity, dedicated to improving the lives of all domestic, farmed and native animals throughout Queensland.
Mariart was initially approached to design a fundraiser invitation to raise money for the relocation of RSPCA Queensland’s headquarters to the RSPCA Animal Care Campus in Wacol, which was undergoing a major upgrade at the time. The devastation of the Queensland floods had rendered the Fairfield campus unsuitable and the damage which resulted, made the need to raise funds even more pressing than usual.
Mariart’s ‘Noah’s Ark’ inspired illustration and flyer design was well received and has paved the way for a valued ongoing partnership with RSPCA Queensland.
We have since been honoured to work on a wide variety of pieces for RSPCA Queensland, including logo designs for The Great Migration Walk and RSPCA Opshop, event invitations and most notably, a complete signage master plan for the RSPCA Queensland Animal Care Campus in Wacol, which included illustrations and print management.
Mariart considers the opportunity to provide (and sometimes donate) design services to RSPCA Queensland as tremendously rewarding and we look forward to our continued partnership, as well as the ongoing success of the organisation as a whole.
In addition to our design commitment to RSPCA Queensland, Mariart also sponsors a Doggy Dorm at the RSPCA Animal Care Campus in Wacol.
Lockyer Valley Council
Mariart were honoured to design the event identity and material for ‘The Lockyer Valley Remembers & Reflects’ commemorative service, held on January 10, 2012, in remembrance of the victims and heroes of the January 2011 floods.
A delicate subject matter close to the heart of every Queenslander, our challenge was to create an identity and accompanying collateral that captured the sense of loss associated with the tragedy, but also the outlook of hope and community spirit that is inspiring Lockyer Valley for the future.
The rosemary plant was chosen because of its traditional association with remembrance and soothing lilac tones that couple perfectly with the solemn, but hopeful mood of the occasion. Attendees of the service received individual rosemary plants, which they could either plant or give to a member of their local community as a way to embrace the spirit of community kindness and remembrance engendered by residents of The Lockyer Valley.
In addition to designing the identity for ‘The Lockyer Valley Remembers and Reflects’, Mariart also designed the event invitations, menus, order of service booklets, rosemary plant tags, and ‘One Year On’ documentary DVD label and cover.
Metrospect is a Brisbane based town planning firm.
Originally known as the GN Group, the firm had evolved and required a new name, new logo and new collateral that reflected the contemporary nature of their business. After creating the new name ‘Metrospect’, we then designed a new logo, which would reflect the contemporary, forward thinking nature of the business.
Along with the new name, logo and positioning line, Metrospect’s re-brand included a cohesive suite of marketing collateral, including a complete stationery suite, direct mail postcard, corporate profile, promotional calendars, electronic stationery and website re-design.
Brookfield Produce and Pet Pavilion is a family owned and operated business located in Brisbane.
Brookfield Produce approached Mariart, looking to improve their marketing in order to compete with a large nation-wide pet store chain, which had opened up a store in their local area. One of the first things we noticed about Brookfield is that, while their products, service and pricing was up to scratch, their branding and marketing material lacked consistency and sophistication.
The first step in the process was to create for Brookfield, a logo which communicated the friendly, service focussed, “animal’s first” philosophy of the business. The result is an illustrative logo, with stylised and friendly animals, which communicates Brookfield’s boutique, personal and helpful identity.
In addition to the new logo, we then developed key messages and created a unified suite of marketing material to communicate clearly and consistently to Brookfield’s target market, across all channels. This suite included print advertising, direct mail postcards, product brochures, flyers and point of sale materials.
Mariart also assisted Brookfield with the development and implementation of a customer loyalty rewards program, as well as the organisation and design of promotional material for their open day event.
Midway Metals are Australia’s largest independent stainless steel stockist, with branches throughout Australia, New Zealand and Vietnam.
Mariart were approached by Midway Metals to conduct a refresh of their logo, which was outdated and didn’t reflect their position as leaders in their industry. Taking inspiration from their existing colour palette, Mariart created a fresh, modern identity, which has since formed the foundation for a complete revamp of their corporate style.
In addition to the new Midway Metals logo, we have also designed artwork for new corporate stationery, product catalogue, brochures, print advertising, event invitations, pull up banners and product photography as well as the design and development of a new website.
Performax International are Australia’s largest importer of American high performance luxury vehicles and right hand steering conversion specialists.
Formally Corvette Queensland, our client realised their name and brand identity no longer represented their product offering. Not only did they sell and convert many brands other than Corvette, they also sold their product internationally.
In response, Mariart established a brand strategy, which incorporated a new name and positioning statement, more relevant to the current business offering. From brand strategy workshops, creative brainstorming and much research, Performax International was born. To launch the new name and identity, Mariart also redesigned all marketing collateral, which established new key messages and a new visual style.
Performax has experienced exponential growth since the launch of their new identity at the 2007 Brisbane Motor Show.