Playground Centre is one of New Zealand’s leading suppliers of play equipment and recreational solutions for all ages, stages and abilities.
Before coming to Mariart, the company’s focus was around products – particularly the fun, safety and quality of its playground equipment.
Through a complete brand review, Mariart pinpointed how Playground Centre had evolved to become a business that helped nurture healthy minds and bodies of all ages through play. Specifically, it helps bring lasting physical and psychological benefits to people’s lives through clever and engaging equipment that people love to use.
After redefining the company’s brand values, personality and essence, Mariart captured the new direction in a tag line – “fun for life” – and a vibrant new logo, colours and look. Their inclusive, health-based focus is highlighted throughout all marketing material, including a new website that provides valuable research-based insights and essential playground checklists for various age and ability categories.
Importantly, the whole Playground Centre team was involved in the brand refresh – and what it meant for each individual – through comprehensive brand training.
The distinctive, refreshed look and feel also established synergies with sister company Urban Effects. The complementary logo and colour palette was designed to allow for co-operative marketing and bundled, combined offerings in the future.