Urban Effects

When Urban Effects first came to Mariart, the street and park furniture company was a relatively new entrant to a well-established, competitive marketplace.

The company required a ‘refresh’ of its launch brand to firmly cement a position in an already crowded marketplace and provide some differentiation from long-term players. The concept of being ‘new’ and all the benefits that this offered was harnessed. So too, was the aspiration of becoming the preferred supplier in the future by setting new standards of quality, choice and service.

Encompassing all of this, Mariart introduced creative concepts around being ‘a breath of fresh air’ and ‘refreshingly different’ to capture the sense of the outdoor areas as well as the simple pleasures that their offer brought to the marketplace. This was reflected through imagery of a dandelion blowing in the wind.

The distinctive, refreshed look and feel also established synergies with sister company Playground Centre. The complementary logo and colour palette was designed to allow for co-operative marketing and bundled, combined offerings in the future. Importantly, the enhanced and modern brand identity reflected the suite of quality and stylish designs of Urban Effects’ street and park furniture from New Zealand and abroad.

www.urbaneffects.co.nz

RSPCA Queensland

RSPCA Queensland is the state’s oldest, largest and leading animal welfare charity, dedicated to improving the lives of all domestic, farmed and native animals throughout Queensland.

Mariart was initially approached to design a fundraiser invitation to raise money for the relocation of RSPCA Queensland’s headquarters to the RSPCA Animal Care Campus in Wacol, which was undergoing a major upgrade at the time. The devastation of the Queensland floods had rendered the Fairfield campus unsuitable and the damage which resulted, made the need to raise funds even more pressing than usual.

Mariart’s ‘Noah’s Ark’ inspired illustration and flyer design was well received and has paved the way for a valued ongoing partnership with RSPCA Queensland.

We have since been honoured to work on a wide variety of pieces for RSPCA Queensland, including logo designs for The Great Migration Walk and RSPCA Opshop, event invitations and most notably, a complete signage master plan for the RSPCA Queensland Animal Care Campus in Wacol, which included illustrations and print management.

Mariart considers the opportunity to provide (and sometimes donate) design services to RSPCA Queensland as tremendously rewarding and we look forward to our continued partnership, as well as the ongoing success of the organisation as a whole.

In addition to our design commitment to RSPCA Queensland, Mariart also sponsors a Doggy Dorm at the RSPCA Animal Care Campus in Wacol.

Lockyer Valley Council

Mariart were honoured to design the event identity and material for ‘The Lockyer Valley Remembers & Reflects’ commemorative service, held on January 10, 2012, in remembrance of the victims and heroes of the January 2011 floods.

A delicate subject matter close to the heart of every Queenslander, our challenge was to create an identity and accompanying collateral that captured the sense of loss associated with the tragedy, but also the outlook of hope and community spirit that is inspiring Lockyer Valley for the future.

The rosemary plant was chosen because of its traditional association with remembrance and soothing lilac tones that couple perfectly with the solemn, but hopeful mood of the occasion. Attendees of the service received individual rosemary plants, which they could either plant or give to a member of their local community as a way to embrace the spirit of community kindness and remembrance engendered by residents of The Lockyer Valley.

In addition to designing the identity for ‘The Lockyer Valley Remembers and Reflects’, Mariart also designed the event invitations, menus, order of service booklets, rosemary plant tags, and ‘One Year On’ documentary DVD label and cover.

DERM

The Department of Environment and Resource Management is a Queensland Government department (formally EPA).

Mariart have been contracted to provide graphic design, illustration and print management services to the department since 2005. During this time, we have created signage, maps, illustrations, visitor guides and brochures for areas throughout the state. Our extensive experience with the Department means we are well versed with the government style guide, however we pride ourselves on continually providing them with fresh concepts and designs.

We have also been instrumental in the cataloguing and coding of signs to ensure all units within the Department follow a standard set of guidelines. This has lead to our recent creation of a comprehensive style guide for all signage used by the Department.