Playground Centre

Playground Centre is one of New Zealand’s leading suppliers of play equipment and recreational solutions for all ages, stages and abilities.

Before coming to Mariart, the company’s focus was around products – particularly the fun, safety and quality of its playground equipment.

Through a complete brand review, Mariart pinpointed how Playground Centre had evolved to become a business that helped nurture healthy minds and bodies of all ages through play. Specifically, it helps bring lasting physical and psychological benefits to people’s lives through clever and engaging equipment that people love to use.

After redefining the company’s brand values, personality and essence, Mariart captured the new direction in a tag line – “fun for life” – and a vibrant new logo, colours and look. Their inclusive, health-based focus is highlighted throughout all marketing material, including a new website that provides valuable research-based insights and essential playground checklists for various age and ability categories.

Importantly, the whole Playground Centre team was involved in the brand refresh – and what it meant for each individual – through comprehensive brand training.

The distinctive, refreshed look and feel also established synergies with sister company Urban Effects. The complementary logo and colour palette was designed to allow for co-operative marketing and bundled, combined offerings in the future.

Urban Effects

When Urban Effects first came to Mariart, the street and park furniture company was a relatively new entrant to a well-established, competitive marketplace.

The company required a ‘refresh’ of its launch brand to firmly cement a position in an already crowded marketplace and provide some differentiation from long-term players. The concept of being ‘new’ and all the benefits that this offered was harnessed. So too, was the aspiration of becoming the preferred supplier in the future by setting new standards of quality, choice and service.

Encompassing all of this, Mariart introduced creative concepts around being ‘a breath of fresh air’ and ‘refreshingly different’ to capture the sense of the outdoor areas as well as the simple pleasures that their offer brought to the marketplace. This was reflected through imagery of a dandelion blowing in the wind.

The distinctive, refreshed look and feel also established synergies with sister company Playground Centre. The complementary logo and colour palette was designed to allow for co-operative marketing and bundled, combined offerings in the future. Importantly, the enhanced and modern brand identity reflected the suite of quality and stylish designs of Urban Effects’ street and park furniture from New Zealand and abroad.

Midway Metals

Midway Metals are Australia’s largest independent stainless steel stockist, with branches throughout Australia, New Zealand and Vietnam.

Mariart were approached by Midway Metals to conduct a refresh of their logo, which was outdated and didn’t reflect their position as leaders in their industry. Taking inspiration from their existing colour palette, Mariart created a fresh, modern identity, which has since formed the foundation for a complete revamp of their corporate style.

In addition to the new Midway Metals logo, we have also designed artwork for new corporate stationery, product catalogue, brochures, print advertising, event invitations, pull up banners and product photography as well as the design and development of a new website.

The Residence

The Residence is a boutique retirement community, located in Clayfield Brisbane. The Residence offers care and assistance to seniors who need support to continue living independently.

The Residence contacted Mariart to work in tandem with their marketing consultant to refresh their existing logo and completely redesign their marketing collateral.

Along with the logo refresh, our task was to design and establish artwork for a new brochure, postcard campaign, press advertising and corporate stationery as well as the design and development of a new website, with ongoing SEO campaign to boost online enquiries.


Modinex provides easy to install internal and external surface covering solutions for home and commercial spaces.

Before Modinex had a name, they had a vision of where they wanted to be and how they wanted to be perceived. Mariart were approached to name their business and develop a brand and marketing strategy that achieved this vision.

The result is Modinex; a name derived from their “modern” product offering, efficient installation and diverse range of products that cater to both “interior” and “exterior” surface needs. As part of the branding process, we also created a logo and positioning statement.

Further work for Modinex has included stationery design, website design and development, product brochures, posters, product sample packaging, banners and print management, as well as the design of logos for their Expresswood and Passport Decking product ranges.

Maxxis Tyres

Maxxis Tyres is a global tyre brand distributed throughout Australia, by Tyremax.

Tyremax approached Mariart with two main objectives – to raise brand awareness and increase market share. A branding workshop with key decision makers from Tyremax led to the establishment of a ‘brand wheel’, which enabled us to create a brand personality, positioning statement and advertising campaign, relevant to the Australian market.

We have been working closely with Tyremax for a number of years, involved in all facets of their marketing strategy and developing integrated, relevant advertising campaigns to continue to build the Maxxis brand in Australia.

Services provided to Tyremax include, design of all printed material, product catalogues, price lists and press advertising campaigns as well as website design, development and maintenance.