Playground Centre

Playground Centre is one of New Zealand’s leading suppliers of play equipment and recreational solutions for all ages, stages and abilities.

Before coming to Mariart, the company’s focus was around products – particularly the fun, safety and quality of its playground equipment.

Through a complete brand review, Mariart pinpointed how Playground Centre had evolved to become a business that helped nurture healthy minds and bodies of all ages through play. Specifically, it helps bring lasting physical and psychological benefits to people’s lives through clever and engaging equipment that people love to use.

After redefining the company’s brand values, personality and essence, Mariart captured the new direction in a tag line – “fun for life” – and a vibrant new logo, colours and look. Their inclusive, health-based focus is highlighted throughout all marketing material, including a new website that provides valuable research-based insights and essential playground checklists for various age and ability categories.

Importantly, the whole Playground Centre team was involved in the brand refresh – and what it meant for each individual – through comprehensive brand training.

The distinctive, refreshed look and feel also established synergies with sister company Urban Effects. The complementary logo and colour palette was designed to allow for co-operative marketing and bundled, combined offerings in the future.

Urban Effects

When Urban Effects first came to Mariart, the street and park furniture company was a relatively new entrant to a well-established, competitive marketplace.

The company required a ‘refresh’ of its launch brand to firmly cement a position in an already crowded marketplace and provide some differentiation from long-term players. The concept of being ‘new’ and all the benefits that this offered was harnessed. So too, was the aspiration of becoming the preferred supplier in the future by setting new standards of quality, choice and service.

Encompassing all of this, Mariart introduced creative concepts around being ‘a breath of fresh air’ and ‘refreshingly different’ to capture the sense of the outdoor areas as well as the simple pleasures that their offer brought to the marketplace. This was reflected through imagery of a dandelion blowing in the wind.

The distinctive, refreshed look and feel also established synergies with sister company Playground Centre. The complementary logo and colour palette was designed to allow for co-operative marketing and bundled, combined offerings in the future. Importantly, the enhanced and modern brand identity reflected the suite of quality and stylish designs of Urban Effects’ street and park furniture from New Zealand and abroad.


Metrospect is a Brisbane based town planning firm.

Originally known as the GN Group, the firm had evolved and required a new name, new logo and new collateral that reflected the contemporary nature of their business. After creating the new name ‘Metrospect’, we then designed a new logo, which would reflect the contemporary, forward thinking nature of the business.

Along with the new name, logo and positioning line, Metrospect’s re-brand included a cohesive suite of marketing collateral, including a complete stationery suite, direct mail postcard, corporate profile, promotional calendars, electronic stationery and website re-design.

Westbuilt Homes

Westbuilt Homes are a Queensland based business, specialising in the design and construction of quality relocatable homes.

Westbuilt Homes initially approached Mariart to design a brochure that profiled the company and showcased their range of home designs. After the initial briefing however, we noticed that their logo was outdated and didn’t reflect their current product offering. In response, we conducted a logo refresh, which resulted in a more modern identity for the company.

Westbuilt were so pleased with their updated logo that they engaged us to create a cohesive suite of marketing material, in order to ensure consistent communication to their target audience, across all channels.

Our relationship with Westbuilt Homes has since flourished into an ongoing partnership. We continue to design Westbuilt’s marketing collateral, including the redesign and development of a new website, complete with ongoing SEO campaign, which contributed to a direct sale within the first month of launching the new site.

Fair Value Pro & APV

Fair Value Pro is a first of its kind, all-in-one product solution, for the valuation of non-current physical assets.

Fair Value Pro approached Mariart looking for a marketing strategy and associated marketing collateral for the launch of their product into the UK market. The brand strategy included the design of the Fair Value Pro logo as well as designs for the website, corporate stationery, brochures and banners.

The launch of Fair Value Pro was such a success, that the company directors decided to engage Mariart for a refresh of their core Australian brand, APV Valuers and Asset Management, which was long established and had since become outdated.

This refresh included logo update, corporate stationery, brochures, banners and print advertisements, as well as the design and development of a new website and e-newsletter campaign. APV’s marketing collateral now reflects their expertise and up-to-the-minute market knowledge.

Stroud Homes

Stroud Homes is a newly established, high qualtiy project home, building company, servicing South East Queensland.

James Stroud approached Mariart to establish a brand strategy and marketing plan for his new business, as well as create a full suite of marketing material. James had a very tight time frame to work within, however we were able to meet his launch date with a suite of strategic, creative and ‘on brand’ collateral, that has enabled Stroud Homes to effectively display their point of difference and quickly gain market share.

Our work for Stroud Homes has so far included the development of their logo, positioning statement, printed collateral, advertising templates, window displays, signage and website design.

Wesley Research Institute

Wesley Research Institute (WRI) is a not-for-profit organisation, conducting research that focuses on improving patient care and quality of life.

When Mariart first reviewed the Institute’s marketing material it soon became apparent there was one important component missing – consistency. This led us to create a visual style for all of the Institute’s marketing material. Our recommended visual style utlilised the corporate colour purple (which we chose in order to leverage off the credibility of the Wesley hospital) along with the introduction of free flowing lines, symbolic of technology and ground breaking research.

This new visual style and consistency has enabled the Institute to consolidate and strengthen its brand across all mediums, including newsletters, brochures, annual reports, websites, fundraising pieces and event invitations.