Brands might be born in a design studio, but they really come to life when a business engages its people in caring for it and nurturing it.
Brand training for employees is an essential part of the Mariart Brand Methodology. That’s because your brand is more than just a logo and a colour palette, it’s the whole feeling and experience you create at every touchpoint – from the way you answer a call, provide a quote, or package a product.
Brand training enables every member of your team to gain a complete understanding of your brand, and the part they play in championing it on a day-to-day basis.
Why it’s important
In today’s market, where consumers have an abundance of choice and make decisions based on online reviews and recommendations, it’s crucial to make every impression count.
Your employees are your brand ambassadors, whether they’re in customer service, HR, IT or accounts. And the key to them embracing this as part of their role is making it meaningful and relevant to their role.
You’ve heard the story about US President John F Kennedy asking the cleaner at NASA what he did? His answer was “I’m helping put a man on the moon”.
That’s what we’re talking about!
The result is a more engaged workforce, with a common language and shared goals whose trust and belief in your brand is enthusiastically passed on to your customers every chance they get. Happy customers, great reviews, more referrals and a healthy bottom line.
What we do
- Build employee engagement into your brand strategy.
- Conduct in-house brand and customer experience training.
- Give your employees the knowledge and tools they can use to be brand ambassadors.