In recent years, tools to produce AI-generated images have become widely available – and have exploded in popularity. Like so many industries, graphic designers are now grappling with the impact of artificial intelligence on their work and livelihoods. So, what’s the state of play, and what does it mean for the future? What are ai-generated […]
Today, website optimisation involves much more than keywords. It’s a combined set of strategies that improve site performance – driving traffic, increasing conversions and building brand loyalty. Here’s our top 10 tips for creating (and nurturing) a website that works wonders for you. According to HubSpot, Google alone processes approximately 63,000 search queries every second, […]
Video marketing has exploded in the past decade and, according to HubSpot, continues to grow in popularity and achieve better results than ever. Read on to discover why it’s so critical to embrace video branding – and how to use these video marketing strategies to build your brand. The popularity and influence of video marketing […]
Is modern branding becoming bamboozling? In a hyper-connected world, the way we build and sustain strong brands is constantly changing. There are data-driven insights, powerful new technologies and a smorgasbord of channels. To help shine a light, here are five 2023 branding trends to keep top of mind – today and tomorrow. Branding Trends #1: […]
With hundreds to choose from, how do you decide on the best graphic design agency for you? Backed by more than 20 years’ working alongside big and small businesses, we’ve compiled our ‘top three’ recommendations for finding the ‘perfect’ fit for your team, business and brand. Here’s our tips on what to look for. #1: […]
It’s a common business conundrum: should you manage all your marketing in-house, or work with a creative marketing agency? Here’s some food for thought – and a hint: it’s not an either/or. What is a creative agency? It’s often the first question: exactly what is a creative agency? There’s not one definitive answer because there […]
Yes, your logo is a crucial symbol and identifier – but it’s only one part of your brand. Understanding that, and nailing your strategic branding, is the secret to achieving sustained competitive advantage. Much more than a logo and colour palette, your brand is your single most important business asset. Strong brands are proven to […]
Feel like your marketing spend is often good-looking guesswork? For businesses of all sizes, a strong and clear brand is vital to get noticed, really connect, and carve out a competitive edge. Done well, it drives a consistent and measurable marketing strategy – so you spend smarter, plan with purpose and see concrete results.
The average Australian adult spends nearly a third of their day ‘online’, increasingly dependent on Google and social media to help them find where to go, what to do and what to buy. So how, as marketers, do we grab their attention (and hold it) on the daily scroll?
Brand training for employees is an essential part of the Mariart Brand Methodology. That’s because your brand is more than just a logo and a colour palette, it’s the whole feeling and experience you create at every touchpoint – from the way you answer a call, provide a quote, or package a product
When your organisation’s strategy is driven by a strong sense of purpose, good things happen. That’s because making decisions about what you do and how you do it becomes a whole lot easier. And in a world where there’s increasing digitisation, disruption and rapidly changing consumer expectations, that gives you the power to respond, adapt and transform your business to meet the market, and your customer’s and your employee’s needs.