Feel like your marketing spend is often good-looking guesswork? For businesses of all sizes, a strong and clear brand is vital to get noticed, really connect, and carve out a competitive edge. Done well, it drives a consistent and measurable marketing strategy – so you spend smarter, plan with purpose and see concrete results.
The average Australian adult spends nearly a third of their day ‘online’, increasingly dependent on Google and social media to help them find where to go, what to do and what to buy. So how, as marketers, do we grab their attention (and hold it) on the daily scroll?
Brand training for employees is an essential part of the Mariart Brand Methodology. That’s because your brand is more than just a logo and a colour palette, it’s the whole feeling and experience you create at every touchpoint – from the way you answer a call, provide a quote, or package a product
When your organisation’s strategy is driven by a strong sense of purpose, good things happen. That’s because making decisions about what you do and how you do it becomes a whole lot easier. And in a world where there’s increasing digitisation, disruption and rapidly changing consumer expectations, that gives you the power to respond, adapt and transform your business to meet the market, and your customer’s and your employee’s needs.