A new standard in aged care.

At the heart of CraigCare’s brand refresh was a desire to reflect their unwavering commitment to providing the residents of their aged care communities in Victoria and WA with the quality of life they so richly deserve. A commitment founded on a 40-year tradition of care and compassion, and an entirely modern approach that places an emphasises on strong, meaningful connections between staff, residents and their families. CraigCare’s values of Respect, Kindness, Individuality and Joy are now visible across every element of their fresh, new marketing suite – everything from advertisements, signage and displays to  welcome packs and menus.

“Mariart has helped us bring our brand to life. It is an absolute pleasure to work with such a friendly group of people who obviously care about what they do. This has translated into beautiful marketing and communication material that captures the very essence of what we do at CraigCare. Professional, flexible and responsive, the Mariart team possesses an innate ability to read and interpret our needs to deliver outstanding work, often within very short timeframes.”

Anna Eden, Group Marketing Manager

From the start

Brand refresh, brand identity, marketing collateral


Advertising & promotion, brochures, signage & displays, direct mail, newsletters

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