A new standard in aged care.
At the heart of CraigCare’s brand refresh was a desire to reflect their unwavering commitment to providing the residents of their aged care communities in Victoria and WA with the quality of life they so richly deserve. A commitment founded on a 40-year tradition of care and compassion, and an entirely modern approach that places an emphasises on strong, meaningful connections between staff, residents and their families. CraigCare’s values of Respect, Kindness, Individuality and Joy are now visible across every element of their fresh, new marketing suite – everything from advertisements, signage and displays to welcome packs and menus.
