Setting the pace from the start.
We helped develop and launch this exciting new brand into the market: a specialist that manages the whole office furniture journey, from office design right through to after sales support. It’s a thrill to create a brand from scratch and release it to market, using business strategy as our road map. We continue to work with Pace Group, ensuring alignment between brand, marketing and business strategies as they cement their reputation in the market.
“When we first launched the Pace Group business to the Australian market there were many unknowns. Mariart worked with us to refine our service proposition & target audience, and launched a new brand & website within record time. After being in the market for over a 12-month period we had a better understanding of who we were targeting, our competitors and service & product offering. Mariart assisted in honing in our niche target markets, formulating a clear strategy on key messages and a new brand that better connected with our customers.”