A natural standout

QTFN’s commercial approach to powering environmental progress – with quadruple bottom-line returns – saw the organisation undertake a comprehensive review in 2020. The goal was to drive and highlight the unique business model that sets it apart from other like organisations and goes well beyond the ‘feel food factor’.

Mariart helped set the strengthened direction for QTFN starting with a strong brand strategy supported by a revitalised brand identity, guidelines and website (including design, development and copywriting). We developed a foundation marketing strategy as well as templates, policies and procedures for the new internal marketing function. This was supported by a comprehensive stakeholder analysis and targeted content strategy for new and existing audiences. Integral to the process was telling the ‘QTFN story’ differently: with content, case studies, and species and space profiles to make its purpose crystal clear and provide compelling evidence. Finally, we wrote and designed QTFN’s 2020 annual report: the first to live and breathe the new brand and business strategy, with expanded measures and reporting.

“Mariart were very impressive at extracting the relevant information from the organisation, it’s strategy, purpose and operational units to create a new company brand, story and strategy, a refreshed company logo which represents our business and suite of tools to enable the organisation to better engage and grow. The website design and content was delivered on time and showcases what the organisation delivers for biodiversity and the impact of work to our target audiences.”

Stephen Lacey, Chief Executive Officer

From the start

Brand strategy, rebrand (positioning, logo and identity), corporate profile and business strategy design and editing, marketing strategy, marketing templates and policies, website design, development and copy, stakeholder analysis and content strategy, annual Report design and copy

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