A natural standout
QTFN’s commercial approach to powering environmental progress – with quadruple bottom-line returns – saw the organisation undertake a comprehensive review in 2020. The goal was to drive and highlight the unique business model that sets it apart from other like organisations and goes well beyond the ‘feel food factor’.
Mariart helped set the strengthened direction for QTFN starting with a strong brand strategy supported by a revitalised brand identity, guidelines and website (including design, development and copywriting). We developed a foundation marketing strategy as well as templates, policies and procedures for the new internal marketing function. This was supported by a comprehensive stakeholder analysis and targeted content strategy for new and existing audiences. Integral to the process was telling the ‘QTFN story’ differently: with content, case studies, and species and space profiles to make its purpose crystal clear and provide compelling evidence. Finally, we wrote and designed QTFN’s 2020 annual report: the first to live and breathe the new brand and business strategy, with expanded measures and reporting.