Rebranding the data masters
Robinson Ryan is a specialist data management consulting firm, servicing enterprise clients across government, business and defence. Strong growth saw the company expand from a single founder to a broad team of senior consultants leading some of Australia’s largest data management projects. With data management still an emerging practice, it was important for the brand to clearly articulate services and value, while elevating the company’s visual identity to communicate credibility in the enterprise market.
Additionally, the brand strategy needed to accommodate the training arm of the business – the Institute for Data Management – as a sub-brand, which was a shift away from marketing it as a separate entity. The company’s marketing consultant, Cathy Marshall, prepared the brand strategy, messaging and copy, based on primary and secondary research.
Mariart was engaged to create a full brand refresh and visual identity. A full suite of material was designed, including new logos, a new website, corporate brochure, proposal template, business cards, presentation template, and iconography and imagery.