Fresh is best

A clever rebrand helped carve out a niche for this relatively new entrant to New Zealand’s established outdoor furniture market. Positioned as a ‘breath of fresh air’, we worked with Urban Effects to develop strong brand and marketing strategies that revitalised their identity, logo and website.  Smart communication across all channels backed by striking design has cemented their reputation, and clear synergies with sister company Playground Centre allows for co-operative marketing and bundled offerings.

“We engaged Mariart because of their professional marketing ability, great track record and outstanding recommendations from their existing clients. Since our partnership began, they have designed and implemented a master brand refresh, as well as new website and various marketing collateral, and have also become our ongoing marketing manager and strategist. Mariart’s professionalism and friendly approach, along with their great communication skills, have made this large undertaking a breeze; their regular progress updates and professional advice has been invaluable.”

Oslo Currie, General Manager

From the start

Brand strategy, rebrand (positioning, logo + identity), marketing strategywebsite design and development.


Annual marketing and communication plans – management and execution, database and segement marketing, social media and content creation, catalogues, brochures, case studies.

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