From Clicks to Conversions: The Importance of Web Design Optimisation in Improving Business
In a world where attention spans are shrinking and instant online gratification is a very real thing, the importance of web design when it comes to building your online marketing strategy and brand cannot be overstated. And yet, we have all experienced those pesky sites that leave us frustrated, unable to find what we came […]
How to Increase Brand Awareness: 10 Proven Strategies for Growth
Wondering how to increase brand awareness? Ready to embark on a brand awareness campaign? Here we explore why brand awareness is a crucial pillar of growth – and the secrets to enhancing brand awareness for business success. The ‘why’ of brand awareness campaigns So, what is brand awareness – and why is everyone talking about […]
Graphic Designers and Web Designers: the power duo with a difference
Graphic designers and web designers share overlapping skills and similarities, but they are also distinctly different. The real power comes when they collaborate and communicate to create well-integrated, cohesive, appealing and effective digital experiences. Regardless of why you’re interested in finding out more about the key differences between these two services, be it building a […]
Graphic designers and ai-generated images: friends, foes or both?
In recent years, tools to produce AI-generated images have become widely available – and have exploded in popularity. Like so many industries, graphic designers are now grappling with the impact of artificial intelligence on their work and livelihoods. So, what’s the state of play, and what does it mean for the future? What are ai-generated […]
Website optimisation: Top 10 tips for making your website work wonders
Today, website optimisation involves much more than keywords. It’s a combined set of strategies that improve site performance – driving traffic, increasing conversions and building brand loyalty. Here’s our top 10 tips for creating (and nurturing) a website that works wonders for you. According to HubSpot, Google alone processes approximately 63,000 search queries every second, […]
Video branding 101: How to use video marketing to get results and build your brand
Video marketing has exploded in the past decade and, according to HubSpot, continues to grow in popularity and achieve better results than ever. Read on to discover why it’s so critical to embrace video branding – and how to use these video marketing strategies to build your brand. The popularity and influence of video marketing […]
2023 Branding Trends: Our 5 Top (and Timeless) Priorities for your Business Branding
Is modern branding becoming bamboozling? In a hyper-connected world, the way we build and sustain strong brands is constantly changing. There are data-driven insights, powerful new technologies and a smorgasbord of channels. To help shine a light, here are five 2023 branding trends to keep top of mind – today and tomorrow. Branding Trends #1: […]
Top 3 tips on how to choose a graphic design agency
With hundreds to choose from, how do you decide on the best graphic design agency for you? Backed by more than 20 years’ working alongside big and small businesses, we’ve compiled our ‘top three’ recommendations for finding the ‘perfect’ fit for your team, business and brand. Here’s our tips on what to look for. #1: […]
Why Your Company Needs a Creative Marketing Agency
It’s a common business conundrum: should you manage all your marketing in-house, or work with a creative marketing agency? Here’s some food for thought – and a hint: it’s not an either/or. What is a creative agency? It’s often the first question: exactly what is a creative agency? There’s not one definitive answer because there […]
Look beyond the logo: how strategic branding powers better business
Yes, your logo is a crucial symbol and identifier – but it’s only one part of your brand. Understanding that, and nailing your strategic branding, is the secret to achieving sustained competitive advantage. Much more than a logo and colour palette, your brand is your single most important business asset. Strong brands are proven to […]
Feel like your marketing spend is often good-looking guesswork? For businesses of all sizes, a strong and clear brand is vital to get noticed, really connect, and carve out a competitive edge. Done well, it drives a consistent and measurable marketing strategy – so you spend smarter, plan with purpose and see concrete results.
We’ve given ourselves a cheeky little website makeover to start the new year. The new Mariart website is a true reflection of who we are today. A full-service creative agency that creates Brands with purpose, Creative with meaning and Campaigns that connect.
Taking the next step is easy. Simply get in touch for your first, free consultation.